July 30, 2009 10 Comments
The other day, I saw a Twitter follow notification in my email inbox. Looking at the basic information twitter provides – number of followers, tweets and people followed – my intuition started to kick in. Then, looking at this user’s account, I had a hunch.
He was going to auto-DM me.
Sure enough, several hours later this auto-DM hit my email:
Thanks for the follow. I look forward to your updates. Hope you find something fun or interesting.
I figured I’d record here the three traits that tipped me off to the impending Twitter spam.
1. Following/followed by several thousand
This is something you often see. They’re sporting several thousand followers, and they’re often following the same number back. This high number is your first clue (yeah, I’m guilty here). If they’re somewhat new, they’re following several thousand, while only a fraction are following back.
2. Bio has one of the 7 deadly terms
Marketer. Coach. Speaker. Expert. Affiliate marketing. Social media. Multilevel marketing.
See one of these terms in the bio, and the probability of an auto-DM spam just increased 500%. Something about these folks. They got a Twitter lesson along the way that says you need to “engage” your audience on social media. You know, with a personal auto-DM.
3. They followed you, out-of-the-blue
This is the last trait. Somehow, you hit their radar. Not sure how. Maybe it was word you used in a tweet. An @reply exchange with someone they’re following. A search on your bio.
This is the final, most important trait. They have several thousand followers. Their bio has one of the deadly words. And then they find you out of the blue.
You see these three traits, and the probability is high that you’ll be getting that auto-DM in your email a few hours later. Of course, if they do, you can get back at them. Hit ’em with the “return-DM“.