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My Ten Favorite Tweets – Week Ending 011510

From the home office at 11:35 pm weeknights, where I’ll be sitting in the Tonight Show chair after the Winter Olympics…

#1: Defining Social Business http://bit.ly/6pfbpy by @stoweboyd #e20

#2: RT @time Foursquare’s Twist on Facebook: A Reward for Checking In – TIME http://tinyurl.com/yce6jld

#3: One thing we’ll see more in next 20 years: online reputations. Not just businesses, but people. Formalized and applied to web experience.

#4: Technology Review: How Google Ranks Tweets #reputation http://post.ly/IRl1

#5: RT @HelenWalters “Innovation is killed with the two deadliest words in business: Prove it.” @rotmanschool‘s Roger Martin: http://bit.ly/862a3t

#6: RT @VenessaMiemis What is Design Thinking, Really? http://bit.ly/6fpmOZ #metathink #designthinking #innovation > Detailed post

#7: Reading ‘Design Driven Innovation’ by Verganti. Quote: “Design should anticipate a need, proposing a vision.” #innovation

#8: RT @GeorgeDearing Best Headline Ever. [ryankuder’s posterous] http://ff.im/-eaux4 > Funny WaPo headline writers #starwars

#9: This wasn’t too predictable, eh? “What Boyfriends and Girlfriends Search for on Google” http://bit.ly/7orLZv

#10: Ethics of test preparations–for kindergarten http://bit.ly/6TG7Co > Man, I missed out on this for my 5 1/2 son!

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Three Designs for Presenting Tweets in Search Results

In a recent post, I described some ways in which tweets should be ranked in search results. A good follow-on question is

How should tweets be presented in search results?

It’s an interesting question – how exactly would you want to see tweets in your Google and Bing search results? And it’s an important question, as searches are critical bases for discovering information and huge drivers of traffic.

[tweetmeme source=”bhc3″]

Tweets are different from web pages. They are more ephemeral, but also much more current. They’re short nature means we can consume them much more quickly than fuller web pages. In many ways, their brevity reduces their “burden of interestingness”. Read, move on. Read, move on. Read, move on.

Tweets are small nuggets of insight, and pointers to good content. Web pages are the foundational information components. The value of the two digital forms is different. Thus, it makes sense to consider options for presenting these different types of information to people.

Three different designs for presenting tweets in Google and Bing search results come to mind:

  • Separate tweets-only search page
  • Tweets displayed in a box on the same page with web pages
  • Tweets integrated into the overall search results

Let’s take a look at the options. For added context, I’ve included appropriate musical selections.

At the bottom of this post, I’ve set up a poll asking which approach you’d prefer.

Tweets-only search results

Musical theme: Gotta keep ’em separated.

This is the Bing way. A separate URL for tweets. It’s an acknowledgment that tweets really are different from web pages. The graphic below conceptualizes this approach, with a search on ‘Madrid’:

The graphic above puts tweets searches more in line with overall searches. Right now Bing has no link to tweet searches on its home page. You just have to know the URL exists. Of course, the Microsoft Bing team is working on incorporating the firehose into its search experience, so that may change.

Positives

  • Dedicated page allows for much more creativity with presenting tweets, as Bing has shown
  • Visible link/tab keeps tweet searches more in-the-flow of searchers’ actions
  • Users could easily toggle between the tabs for different types of information
  • Minimizes risk of disruption to current “golden egg” of web searches

Negatives

  • Forces an extra step to see potentially relevant information – click the tweets tab
  • Somewhat diminishes the awareness of tweets’ real-time, up-to-date nature by using same tab structure applied to more static web pages

Tweets in same-page box

Musical theme: Man in the box.

The presentation of real-time tweets on the same page is something Google is experimenting with currently. The philosophy here is that you’re looking for multiple types of information in a search. Google already displays web page links, images, YouTube videos, maps, PDFs and other types of content. Tweets are just another type of content.

Something I’d like to see is a separate box of the tweets on the search results page, as shown below:

This design effectively distinguishes tweets from other types of content, while preserving the “all information on one page” philosophy. This is important for Google and Bing advertising, making the search results page even more engaging.

Open question: what’s better for ad click volumes? Multiple pages of different content (e.g. separate tabs described previously)? Or a single page with more engaging content?

Aside from the information aspect of tweets, there is also a people aspect. Tweets are as much about the person as they are the content. The separate presentation of tweets distinguishes them from web pages, PDFs, videos and the like.

Positives

  • Relevant, up-to-date content improves value of searches
  • In-the-flow of existing search behavior
  • Real-time nature is engaging
  • Find people as well as content

Negatives

  • Smaller space constrains presentation options
  • Potential for a too-crowded visual presentation

Because of the volume of searches run through Google and Bing, there will be a premium on ensuring the quality of the tweets presented. This is important regardless, but even more so here with the number of times people will see the tweets. See How Should Tweets Be Ranked in Search Engine Results? for thoughts on how to do this.

Tweets integrated with overall search results

Musical theme: Happy Together

There is a third design option. Why not put the tweets right in the mix of overall search results? Treat them less as exotic new forms of content, and more as just another type for searchers to click on. The graphic below conceptualizes this:

A tweet is just another URL that can point searchers to relevant content. The challenge is that Google and Bing need to alter their ranking algorithms to allow tweets to be served up high in search results. Something like a pagerank for the twitter account itself. If it has relevant content and a high “Twitter pagerank”, it gets served up higher in the search results.

Positives

  • Searchers get tweets in a highly familiar way
  • Minimizes risk of disruption to current “golden egg” of web searches

Negatives

  • Undermines the fresh, up-to-date nature of tweets
  • Will limit presentation of relevant tweets due to inadequate “Twitter pagerank”
  • Reduces the people aspect of the tweets
  • Lack of real-time flow diminishes engagement of the results page

Of course, tweets are served up in search results today. But that generally happens with very specific multi-word searches that match the tweet, or including the word “twitter” in the search. The design above brings tweets more fully into the pantheon of content, displaying them highly in search results for basic keywords.

I imagine smart folks can come up with other designs for displaying tweets. Leave a comment on these three or any other designs you think might be interesting.

Also, take a second and vote in the poll below. I’m curious what people think about the different possibilities for displaying tweets.

Thanks.

Google Real-Time Tweet Search Identifies the Tech Elite

Credit: Heart of Oak

Want to know if you’re truly in the technology elite? Let Google tell you!

Try this:

  • Go to Google
  • Type in your name and the word ‘twitter’ (e.g. hutch carpenter twitter)
  • Look at the results

If you see real-time search results at the top of the page, congratulations! You’re a VIP! If not, well, sorry about that.

As was well covered a few months back, Google has made a deal with Twitter to get the real-time firehose of tweets. The actual rollout of tweets in search by Google is still a work in progress.

But I stumbled across this interesting test of Tech Worthiness in doing research for a different blog post. Some searches result in a display of real-time tweets at the top of the page. What’s interesting is who gets this treatment.

The graphic below shows the Google search results for six different people, along with the word “twitter”:

At the top, you can see four people who are elite. They have real-time tweet searches right at the top of the search results:

  • Louis Gray – uber chronicler of Silicon Valley and Web 2.0
  • Charlene Li – ex-Forrester analyst, co-author of Groundswell, founder of Altimeter Group
  • Chris Messina – leader of the OpenID effort
  • Jeff Bezos – founder, CEO of Amazon.com

Jeff Bezos is interesting. He does have a twitter account, but they’re all protected tweets.

At the bottom, you see a couple of the non-elite in the tech world. Ashton Kutcher, the first man to the moon…er…to reach 1 million followers on Twitter does not get the real-time tweet treatment from Google.

And alas, I am not part of the tech elite either.

So there you have it. Google has provided a handy test to see if you’re part of the Tech Elite. Go see how you’re doing.

UPDATES

Several people reported to me on Twitter that they could indeed see my real-time tweets on Google using ‘bhc3 twitter’. Now I had tried that last night and this morning, got nothing. Now they’re showing up, as you can see in the picture below, taken from my iPhone:

When I ran the “hutch carpenter” tweet search on Google last night, there were no results. But on Twitter search, there were a few results.

Ashton Kutcher is frequently mentioned on Twitter, but he doesn’t show up on Google real-time tweet searches. His handle, @aplusk, is also mentioned frequently. Google tweet searches on aplusk were not bringing up his real-time tweets last night. But they are this morning.

A search on ‘Chris Messina’ yields @chrismessina in the real-time tweet search results. So Google does some association there between the two terms.

And there remain people who get no results, no matter what. So the exact nature of this real-time search is a bit murky.

Yet it still appears that the known “tech elite” show up readily.

My Ten Favorite Tweets – Week Ending 121809

From the home office in Washington D.C., where I’m racing home from the global warming summit in Copenhagen to beat the icy cold snow storm…

#1: I’m on @paidcontent this week, discussing the ranking & presentation of tweets in search engines: http://bit.ly/6vcIGj

#2: If You Can’t Innovate Across Silos, Don’t Expect To Succeed w/ Open Innovation http://bit.ly/8GPtIp by @lindegaard #e20 #innovation

#3: RT @sengseng Must read by @CliveThompson in @Wired about the power & benefits of daydreaming & the idle mind: http://j.mp/1cz6n4

#4: RT @dhinchcliffe: Collaborative Innovation through Social Competition: http://bit.ly/57tUdi #innovation #e20 #communities

#5: . @tdavidson Some people just have a knack for “seeing” the good/bad and potential of ideas. Quite valuable. #innovation

#6: How Communities Support Innovative Activities (MIT Sloan) http://post.ly/FBiq

#7: RT @webtechman Enterprise 2.0: The Top Five Faces of 2009 http://bit.ly/7a2dlK #e20 > thanks Daniel, I’m a bush among redwoods there

#8: Thanks @tristanwalker – glad you like the #foursquare as social CRM post. Small business payments/CRM market is ripe for disruption.

#9: RT @Armano: 50 beautiful (and free) icon sets for your next web design http://om.ly/dDED /via @GuyKawasaki

#10: When you’re ready for some holiday cheer, Last.fm music tagged ‘Christmas’ http://bit.ly/5RJSwY

What You’ve Tweeted about the Past Year via Tweet Cloud

Via Tweet Cloud, here’s what I’ve been tweeting about the past year:

According to Tweet Cloud, these are my most frequently used words:

  1. innovation
  2. blog
  3. post
  4. social
  5. thanks
  6. reading
  7. enterprise
  8. spigit
  9. friendfeed
  10. google
  11. people
  12. time
  13. cool
  14. tweet
  15. media
  16. tweets
  17. software
  18. business
  19. ideas
  20. love
  21. nice
  22. hamel
  23. yeah
  24. search
  25. facebook
  26. idea
  27. companies
  28. management
  29. company
  30. world

Surprises? Google coming in at #10. I love Google, but surprised I’ve mentioned them that much. And the amount of “positivity” in my tweets: “thanks”, “nice”, “cool”, “love”. You won’t see “hate” making the top 30.

Check yours out at Cloud Tweet. Heads up – it will automatically post a link to your tweet cloud on your Twitter account. This bugs many people who do not like the automatic nature of tweets on their behalf.

My Ten Favorite Tweets – Week Ending 070309

From the home office in Wasilla, Alaska…

#1: This tweet about some guy that didn’t get picked for some winery’s social media job is getting a lot of Digg interest: http://bit.ly/1vhvWM

#2: “#1 factor preventing full adoption of social media is the lack of executive trust in employees” http://bit.ly/2FbMQY by @CarolineDangson

#3: New Spigit blog post: Is Enterprise 2.0 Just for Knowledge Workers? http://bit.ly/3pwQVF #e20

#4: Reading: Are You Encouraging Innovation? http://bit.ly/Hh5U5 by EMC’s @LenDevanna #innovation

#5: “Generating great ideas to the wrong challenge is worse than mediocre ideas for the right challenge”. Arthur VanGundy #innovation

#6: Understand the job your product was hired to do, says Clay Christensen. Good example by OfficeMax: http://bit.ly/ff4c6 #innovation

#7: Nice post about harnessing community brainpower to solve problems, and Spigit http://bit.ly/12etu5 by Sun Micro’s @drapeau

#8: Bing is starting to serve up the latest tweets for people when you search their name + “twitter”. Nicely done. http://bit.ly/Qmym3

#9: RT @gialyons Famous speeches delivered via Twitter: http://bit.ly/10rY2c

#10: Funny discussion by @peterkim and @markstevens20 about the need to give your kids unique names in a social media world http://bit.ly/Ua3Lz