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My Ten Favorite Tweets – Week Ending 103009

From the home office, waiting for the Great Pumpkin in the pumpkin patch…

#1: NIH grants $12mm to create a national, Facebook-like social network for scientists http://ow.ly/xtAD Goal? Find collaborators

#2: RT @jowyang Ritz Carlton’s mktg chief says hotel mgt at each property spends 1 hour reviewing online convos each am –even tweets #forbescmo

#3: The Time I was Written Up for Blogging http://ow.ly/x3ph by @tacanderson Lesson on employees and social media

#4: Skating to where the puck will be – Apple & advertising http://ow.ly/xnXJ Apple has offered to rebuild a Chicago mass transit stop?

#5: Very cool: Los Angeles adopts Google e-mail system for 30,000 city employees http://ow.ly/x3hP Cloud makes inroads #saas

#6: 84% of firms say #innovation is important to firm success. 51% of firms do not have anyone who is steering the innovation ship. #iai09inno

#7: 10 examples of minimum viable products http://ow.ly/xbi1 Cool list of minimalist approaches to engage customers & build product

#8: Stuck trying to write that next blog post? 100 Ways to Find Ideas for Your Blog Posts http://ow.ly/wA1T from the LifeSnips blog

#9: Geek alert! RT @PaulSloane: @DougCornelius RT Awesome T-Shirts for twins: http://bit.ly/14LYeI

#10: OK, figure this one out. @gaberivera created a tweet that links to itself. See for yourself: http://bit.ly/2IIkJG

Bonus just for this week…

#11: Small change to my Twitter bio…I’m now VP of Product at Spigit. Carry on…

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How to Tweet Your Way Out of a Job

oops

Photo credit: Victoria-Ann

I saw this exchange on Twitter, which is a painful lesson in how NOT to use Twitter in this tough economy.

A lucky job applicant tweeted the following:

Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

This tweet caught the attention of Tim Levad, a channel partner advocate for Cisco. To which he responded:

Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.

Ouch! The person who dissed the Cisco offer quickly took their Twitter account private. But Twitter search retained the record.

Remember a couple months ago when the PR guy’s tweet about Memphis came back to bite him? This is another example of the need to be careful with what you post on Twitter, and social media in general.

I’m @bhc3 on Twitter.

In Praise of Grunt Work

broken-glass

Photo credit: Vieux Bandit

An experience I had that comes back to me from time to time is work I used to do way back in the early 1990s. I was an Assistant Buyer for Hecht’s Department Store in Washington D.C. My department? Stationery and Frames.

The picture frames could get handled roughly, both by customers and in transit. Which meant broken glass. A lot of it.

The store department managers would box up these frames of broken glass, and ship ’em back to the Hecht’s warehouse in Maryland. Boxes of these frames would show up each week, stored in the specially designated Frames area. I’m guessing the warehouse crew thought that was sort of amusing.

So you’ve got a bunch of frames, but no glass. What do you do? Ship ’em back to the different manufacturers?

No, you send the Assistant Buyer to the warehouse to replace the glass.

We’d order a bunch of different pieces of glass, and I’d rebuild these poor little specimens on the Island of Misfit Frames. It sucked. I mean, I wore gloves but would inevitably get cuts on my hands. It was hot in that warehouse. Sitting there for hours doing this work was b o r i n g. I was a college grad, dammit!

But something happened over the hours, days and weeks I did this work. I learned those picture frames. I knew all the Burnes styles cold. It happened in spite of my dislike of the glass replacement work in the warehouse.

How did it help?

  • Sales numbers on a report were matched to a style I knew, making the data much more informative
  • Ad layouts – I knew the colors and styles to put into each ad
  • Store merchandising – I could go into any store and quickly size up the shelves for presentation and inventory
  • Product selection – I could compare new styles to what we already carried

All from the hours of grunt work in the warehouse. This is a lesson I like to remember from time to time.

*****

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My Ten Favorite Tweets – Week Ending 020609

From the home office in Victoria, Australia…

#1: Interesting convo w/ colleague. Is there any risk to tweeting that you’re traveling on vacation? Burglars searching for such tweets?

#2: Guy was turned down for a job because he switched majors his freshman year of college. Say what? Details: http://bit.ly/23yHBT

#3: FriendFeed continues to roll out the powerful features. Latest? Much more granular search options, very helpful: http://bit.ly/VNYX

#4: I’m impressed w/ Yammer’s hustle. If you’re doing an internal preso on it, they’ll help you with the preso. Smart. E.g.: http://bit.ly/PR1A

#5: RT @beccayoungs I really do think the Amazon Kindle will be a game-changer. Check this out – Kindle to be a $1B product http://tr.im/eflz

#6: RT @barconati Oh no! Yahoo briefcase is closing. Believe it or not I still use it. More out of habit than anything else http://tr.im/e88z

#7: Mike Gotta on the rise of employee social profiles inside companies: http://bit.ly/135Vz Benefits and advice w/ nice Connectbeam shout-out

#8: Check out http://www.socialwhois.com/ Lets you search for people on based on keywords in their lifestreams. Very cool.

#9: RT @lehawes w00t! I made the Wall St. Journal today! Page A11 in print edition or online at http://bit.ly/iRcH

#10: After the WSJ coverage…@lehawes blogs about being included in a recent WSJ article: Taken Out of Context http://bit.ly/17aRy

Why Professionals Should Continue to Blog in the Era of Twitter

I’ll bet you’re smart.

I mean, you’re likely college educated. Maybe even grad school. You can probably remember some killer instances where you nailed some assignment. That clever C++ hack. The time you delivered an insightful analysis of Vonnegut. Navigated your way through a thorny financial analysis. Came up with an elegant solution  in the chemistry lab.

You’re good. You’ve got knowledge in your field, you’ve got a track record of accomplishments in your job. And you’ve got solid points of view about your field and its future.

And all you want to do is tweet?

A number of people have blogged about the uncertain future of…uh…blogging. I understand where they’re coming from. Here’s how Jevon MacDonald put it:

I don’t know what the fate of blogging is, but as I think about it I wonder if it can survive without changing. Just in the last 2 years we have seen massive uptake in the creation of content by users, but most of it is now outside of the blogosphere. Status Updates on Facebook, Twitter, new levels of photo sharing and geolocation based services and networks are all becoming the centerpiece of attention.

His point is that with the ease of Twitter and Tumblr, the relevancy of and desire to blog is diminishing. He’s not alone, it’s a theme that’s been popping up in the last several months.

To which I say:

If you’re a professional who’s just going to twitter, you are missing a golden opportunity to help yourself via blogging.

This post is geared towards those who have day jobs, and for whom blogging and tweeting is an extension of their professional lives.

OK, smart reader, let’s talk about this.

A Blog Is Your Stake in the Ground

Twitter is wonderful. I’ve been tweeting it up the past few months myself. I’ve gained a whole new appreciation for the power of Twitter. As I said in a recent post:

Twitter has established lightweight messaging as valuable and addictive. From the simple roots of “What are you doing?”, people have morphed Twitter into a range of use cases. Open channel chats. News updates. Sharing articles and blog posts found useful. Polls. Research. Updates peers on activities and travels.

It’s great for what it is. And an important part of your professional persona and career development.

But blogs are the professional’s curriculum vitae. They are a standing record of strong thin king about a subject. When you devote the time to put together a blog post covering your field, you’re likely doing this:

  • Research
  • Analysis
  • Linking to others
  • Establishing your voice
  • Influencing the thinking of others
  • Showing the ability to pull together longer form thinking, a requirement in professional work

My own experience is that if you blog, every so often you pop out a signature piece. The kind of post that resonates with others and establishes your position in your field. These blog posts receive a lot of views, get linked to and turn up in Google searches. When you get one of these, congratulations! You have successfully put your flag in the ground for your field.

Tweets don’t do that. Tweets create a tapestry of someone, they foster ambient awareness. This has value in its own right. But they’re not vehicles for heavier thinking. They don’t demonstrate your capacity to size up an issue or idea and bring it home.

Keep in mind that LinkedIn now lets you add blogs to your professional profile. What’s going to be more valuable to you when people are running searches? Tweets or well-thought blog posts?

There’s a Flow to This

I know this is definitely early adopter stuff. The number of professionals spending time tweeting and blogging is still limited. But I suspect this is going to happen:

Those who can work blogging and some twittering into their regular activities are going to earn more money and get promoted faster.

I can’t wait until some academic study comes out about this.

Here’s how I see the way Twitter and blogging mix:

professionals-social-media-flow

Tweets engage you in a flow of information, they let you pick up signals and connect with others in your field. From all that, you gain a healthy perspective on what’s happening in your industry. Once you write a post, you’ll find yourself energized to engage once again via Twitter. And on goes the cycle.

The mere act of writing out research, analysis and opinion is amazingly valuable. No burdens for how that memo plays with your boss, or keeping your thoughts on-topic for the upcoming meeting. Just you and your blog, working through what interests you.

Could You Really Tweet These?

As an example, I’ve selected three posts from this blog. They were some that really worked out there. And I’ve tried to convert them into a tweet. Take a look:

blog-posts-with-tweet-alternatives

There’s no replacing the permanence or deeper thinking that blogs provide.

So What Are You Waiting For?

That’s my view on why you should keep on blogging even as you tweet. Let’s take this one out with quotes from three bloggers:

Bill Ives:

TwiTip recently had a post on Ten People All Twitter Beginners Should be Following by Mark Hayward. I will let you guess who is on it and then go to the post. It is no surprise that a number of top bloggers are one the list.

With the continuing evolution of tools, blogging is becoming more focused on what it does well – moving beyond sound bytes and providing a permanent accessible record of thought.

Eric Berlin:

Here’s my new thinking: probably the best and most successful bloggers will also tend to be the best blogger/microblogger hybrids, and vice versa.

Steven Hodson:

For us this means less competition and less noise for us to fight our way through in order to get through to the readers. This of course is my first reason why bloggers should be thankful for services like Twitter and FriendFeed – they help clear out the noise makers.

*****

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