Demise of makes me realize I’d pay for

URL shortening service announced that they will discontinue the service. Apparently, they couldn’t find a good way to make money with it:

We simply cannot find a way to justify continuing to work on it, or pay its network costs, which are not inconsequential. pushes (as I write this) a lot of redirects and URL creations per day, and this required significant development investment and server expansion to accommodate.

Seeing the various Techmeme stories about, I tweeted this:

Cannot take seriously the advice to stop using URL shorteners after’s demise. Alternative – use full URLs – is unworkable.

In a twitter conversation with Doug Cornelius, what became apparent to me was not that we should stop using URL shorteners. Rather, we need a service we can rely on. The market will converge on a single majority provider, either tinyurl or

As a user of, this dawned on me: I would pay to use the service. Well, the value-added part: analytics. Here’s how I could see it working:

  1. Free: anyone can shorten any URL anytime and use it
  2. Pay: access to clicks and analytics for the shortened URL

Not everyone needs the analytics, so for them, the service is free. For me personally and professionally, it is important to understand the analytics. I would pay for those. Say $1 or $2 per month?’s click counts were pretty lousy there for a while, but have improved dramatically the past few weeks.

If that revenue model takes hold, gets cash to support its basic service. And it apparently has designs on larger types of data mining ahead.

Sign me up.