Advertisements Gets Better with New Data…Are You Using It Yet?

Lately, I’ve been using for shortening the URLs I tweet, on the advice of Marshall Kirkpatrick at ReadWriteWeb. I started using it instead of, which had been my previous favorite.

Why? Because offers an array of useful data. Who knew that a simple URL shortener could open up so much interesting data?  I can’t believe people still use tinyurl and other services that “only” shorten URLs. The tracking of metadata around a posted URL – for free – makes really powerful.

Here’s what was offering before the latest data features…

  • Last 15 URLs: knows your last 15 shortened URLs, courtesy of a cookie.
  • Post to Twitter: Post shortened URLs from to your Twitter account
  • Archived web page: Yup, see that page anytime because there’s a cached version of it, even if the source link changes or disappears.
  • Traffic sources: See how much click action that URL got once you put it out there. And from what apps.
  • Conversations: Tracks which users on Twitter and FriendFeed put the URL out there. This is really cool, as you can see others who liked the same thing you did.
  • Browser bookmarklet: Easy way to create a shortened URL, stay on the page you’re reading.
  • Semantic metadata: According to Marshall’s July post, was going to add semantic analysis via Reuter’s OpenCalais API. Looks like it’s there. Cool to see per link, probably more interesting with a critical mass of URLs.

On October 30, announced several nice additions to their service.

  • Full referring domains: Not just the top-level domain.
  • Graph of click activity by time: The dates and times that a URL got clicked.
  • Clicks by Country: The countries of people who click on your URL. This is really fascinating.

Seriously, if you’re not using, why not?


See this post on FriendFeed:


About Hutch Carpenter
Chief Scientist Revolution Credit

8 Responses to Gets Better with New Data…Are You Using It Yet?

  1. Nathan says:

    Thanks for the great post, and for using! Thought I’d mention a few other features.

    Users who create a account can access their entire history. Anonymous users are limited to the last 15 items shortened.

    When you shorten a URL as a signed in user, the short URL generated can be tracked separately. So, for example, if you shortened, you’d be able to see both the traffic for that specific user short URL, as well as the aggregate for everyone else who had also shortened

    Lots of great new features planned and in the works. for the latest!

  2. klecu says:

    Check out the info for this blog post

  3. Pingback: Why is my Favorite URL Shorterner |

  4. It sure is a nifty little thing. I’m shifting from tinyurl to this. Thanks for pointing it out.

  5. URLBarExt makes it easy to get bitlies for everything. woo hoo!

  6. Pingback: How to Integrate Social Media into Product Marketing « I’m Not Actually a Geek

  7. Pingback: Power Twitter Gets More Powerful with Latest Release « I’m Not Actually a Geek

  8. Pingback: Something Is Very Wrong with’s Click Counts « I’m Not Actually a Geek

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: