Weekly Recap 061308: Social Media Exposure

Social media means exposure…exposure of your life…exposure to people interested in and knowledgeable about subjects you like…exposure to things that might offend you…exposure for your company


Had fun this week with my post Nudity on FriendFeed: What Are Some Sensible Rules?…I wrote it for two reasons…(1) to get a temperature check from FriendFeed members as to where they stand with regard to nudity in their streams…(2) to point out that users have some control over their exposure to such things…

Michael Hocter, whose Flickr Favorites entry prompted me to write the post, reports that he gained a lot of new FriendFeed subscribers…and he’s sticking with the nudes (NSFW)…

I also learned that showing a topless model in your blog post will drive site visits better than anything…usually, my posts have a greater number of subscription views than site views, but this post was the opposite…a lot of click-throughs to the blog…

One concern…the word nudity in the post will get me some unwanted attention from odd spammers…thank goodness for Akismet


Interesting development…FriendFeed now has a ‘block’ feature…as I write this, the FriendFeed guys haven’t posted anything about it yet to their blog…but here’s what the text says when you use the ‘block’ feature:

After blocking this user, you won’t see any of their posts or comments on FriendFeed, and they won’t see anything you post. If they’re subscribed to you, that subscription will be removed.

Here’s how Bret Taylor describes the philosophy of the feature: “Blocking is not a filtering mechanism, but an abuse prevention tool.”…this is going to come in handy…


NBC News’s Tim Russert passed away today, from a heart attack…I enjoy following politics, and when I lived in Washington D.C., I couldn’t get enough of it…Tim Russert served up outstanding questions, a respectful demeanor and a tenacious pursuit for answers to his questions…I also enjoyed his book Wisdom of Our Fathers: Lessons and Letters from Daughters and Sons

Amazing array of items related to Tim Russert on FriendFeed…blogs, direct posts, news articles, tweets, photos, videos…


Jeremiah Owyang asks Does the President need to know how to use a Computer/Web?…NO!…there are so many things that go beyond our technology world, why would we stress this?…give me an authentic leader, who can surround himself with a talented team, who has positions with which I agree, and who can drive an agenda at home and abroad…computer user is pretty low on my list of requirements…


How FriendFeed has altered one of my behaviors…I often share only three items at once in Google Reader…three is the maximum number of shares that display with titles in FriendFeed…do more than that, and you get two blog titles visible, all others relegated to the dreaded “[N] more” link…


Caleb Elston released new features this week for his company Toluu…those are great, but I thought an equally cool story was how Caleb leveraged his blogger relations and presence on FriendFeed and Twitter to spread the word…

I added up the Technorati Authority of the eight blogs that covered the new features…the combined Authority of 872 is the equivalent of getting a Top 5000 blogger to write about you, but even better…those eight different posts were bouncing to the top of FriendFeed over and over for each blogger’s set of subscribers, meaning the exposure was not dependent on one blog post getting traction…something to think about for future marketing…


If you haven’t yet, make sure you check out Louis Gray’s post this week about The Five Stages Of Early Adopter Behavior…my favorite is Stage #4 “Sense of Entitlement, Nitpicking and Reduced Use”…I’m not an early adopter type (I still have a mini-brick Sprint cell phone), but I’ll have to watch myself for these stages…


See this item on FriendFeed: http://friendfeed.com/search?q=%22Weekly+Recap+061308%3A+Social+Media+Exposure%22&public=1


About Hutch Carpenter
Chief Scientist Revolution Credit

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