Something Is Very Wrong with’s Click Counts

I love the URL shortening service, as I’ve written before. It’s a tremendous service, provide wonderful analytics along with the basic URL shortening feature. The service recently moved to make click counts much more visible, which is really helpful to see at a glance what got the interest of people you shared the link with. Search Engine Land’s Danny Sullivan has a nice write-up about it.

But something isn’t right with the counts I’m seeing from That, or something is seriously wrong with’s traffic stats.

Here’s what I mean. On May 19th, I tweeted this:

Tweet about newsletter

The first URL is to Dennis Howlett’s blog post. The second URL links to my post Newsletters Are Still Viable? How I Approached My First Newsletter Email. This post was from last November.

Fast forward. dutifully tracked the clicks on my shortened URL. Total count? 125 in the past week: click count - Newsletter Post

Hey…that sounds pretty good, doesn’t it? Plenty of clicks to the ol’ blog.

But then check out the number of views recorded for this same blog post the past week: view count - Newsletter Post

Say what?!!! is telling me the post got 125 hits. is saying it got 11 hits. Let’s do the math:

– 11

How can the numbers be so far apart?  I mean, that’s not a rounding error. That’s a canyon of difference.  Is borked? Is WordPress off? This isn’t the first time I’ve seen these kinds of differences.

If you’ve got any hypotheses or have seen this yourself, I’d love to hear about it. Particularly if you’ve seen the same thing for a different blog platform, like Blogger or Typepad.

Update: There’s a discussion of possible causes on FriendFeed.

I’m @bhc3 on Twitter.


Get every new post delivered to your Inbox.

Join 761 other followers