WordPress Acquires IntenseDebate. Disqus Just Got Big Competition.
September 23, 2008 8 Comments
VentureBeat reports that Automattic, provider of WordPress blogs, has acquired social commenting application Intense Debate. [Update - IntenseDebate has a post about this]. As a blogger on WordPress.com, I welcome this. I’ve seen the power of Disqus for other blogs, and I’ve wanted it here. But there wasn’t a way to add Disqus to WordPress.
In an earlier post, Could WordPress.com Create a Disqus Killer?, I wrote about what would happen if WordPress enabled a similar social commenting system. Here’s a quote from that post:
Imagine if a lot of those folks streamed their comments into FriendFeed. The viral nature of FriendFeed would be an accelerator on that volume. A WordPress.com commenting system would dwarf disqus.
WordPress.com has the built-in advantage of already hosting millions of blogs and comments. Disqus is still in its infancy in acquiring new blogs.
If Automattic is serious about this, they should enable a new commenting system to work on non WordPress.com blogs as well. As a blog reader, once you have a profile set up, you’d like to use it everywhere.
Interesting to see where this leads.
See this post on FriendFeed: http://friendfeed.com/search?q=who%3Aeveryone+WordPress+Acquires+Just+Got+Big+Competition