About these ads

How Do Solo Bloggers Break into the Techmeme 100?


26% of US internetters have started a blog
Stat from Universal McCann study, courtesy of the blog 3008

A couple weeks ago, Steve Hodson at Winextra wrote a post that caught my eye. In Why today’s solo bloggers may not see Scoble-like fame…, he observes that the emergence of investor-funded professional blog networks (e.g. TechCrunch) will be the dominant industry structure going forward. Breaking the top end of that oligopoly will be tough for any solo blogger.

However several solo bloggers are regularly in the Techmeme 100, as Steve notes here. It got me thinking about how someone’s blog goes from a little experiment to achieving a large audience and becoming influential. The stat above about 26% of Web users starting blog strikes me as high, but let’s assume there’s a large number of individuals starting blogs.

From where I sit (far, far outside any kind of Techmeme rankings), I can envision three ways the influx of solo bloggers can break into the Techmeme 100. To be sure, there are other rankings beyond Techmeme. For instance, the Technorati 100 is a big deal. Political blog Huffington Post doesn’t show up on Techmeme, but it dominates the Technorati 100. The paths below apply to non-tech blogs and non-Techmeme rankings.

The three paths to the Techmeme 100 are:

  1. Long Slog
  2. Big Events
  3. Celebrity

Long Slog

Slow and steady wins the race. This is the most accessible to a the solo blogger. Through a lengthy amount of time, you accumulate readers. It’s a ground war, where you need to be “good enough” most of the time with flashes of occasional brilliance. Here’s what the growth chart would look like:

Patience. Quality posts. Devoted long time fans.

Big Events

This blog experiences a series of big events that give it jumps in subscribers. Each events attracts a flood of new visitors, some of whom decide to subscribe.

What might these big events be?

  • Recognition by bigger bloggers with huge followings
  • Freakishly popular posts
  • Specialized area of focus that suddenly becomes hot

I think that if a blogger emerges on the other side of these big events to have a wide following, there’ll be this sense that they burst on the scene. But like an actress who suddenly gets hot, you’ll never see all the bit parts and ‘B’ movies that she was in before.

‘Big events’ is the one that’s most likely to get solo bloggers into the big time. This is the path that requires the most luck.

Celebrity

This is a path open only to a select few. Celebrities who have made a name for themselves in other realms, and then turn out to have talent in blogging as well. Celebrity blogs attract subscribers almost from day one:

Marc Andreessen has proven to be quite talented at blogging. And it didn’t hurt readership that he had already achieved legend status based on Netscape. Imagine if Microsoft buys Yahoo and Jerry Yang decides to start blogging on his own. I guarantee that will get subscribers (I know I’d subscribe).

Final Thoughts

Celebrities go right to the front of the line, but they’d better have blogging talent. Long slog blogs are testaments to the love of blogging. Big events seem to be the most likely path for the next Robert Scobles and Louis Grays to emerge.

*****

See this item on FriendFeed: http://friendfeed.com/e/d7b6d330-9c38-f5cf-f6f2-1de1582c0153

About these ads

About Hutch Carpenter
Senior Consultant for HYPE Innovation (hypeinnovation.com)

8 Responses to How Do Solo Bloggers Break into the Techmeme 100?

  1. Louis Gray says:

    As you know, the fact I’m on TechMeme 100 is at times odd to me. Trust me, I’m not complaining, but it can be quite a head-shaker to see my humble blog alongside the giant blog networks, Scoble, and the elite tech media. At the end of the day, it’s just me, blogging in the free time around work, family, etc.

    Getting on the TechMeme 100 means you need to represent at least .18% of all TechMeme posts over the previous 30 days. That’s essentially one in every 556 headlines, which doesn’t seem all that bad, but it has to be consistent. Even now, my .51% makes me #38 overall, saying that one in every 196 stories on TechMeme is from louisgray.com. That certainly doesn’t seem like a lot.

    It wasn’t celebrity that got me on there. And I can’t say it was a big event. The first time I ever made TechMeme was in March of 2007 with (10 Suggestions to Improve Google Reader).

    I reached the TechMeme Leaderboard in January of this year. (louisgray.com Debuts at #92 on TechMeme Leaderboard), and I soon fell off. It took getting back on there more consistently with ReadBurner, FriendFeed, Twitter news, to keep on there. Of course, if I really followed it, I’d have to think about what I was doing 30 days ago, and plan around it…

    So… it takes time. It takes consistency. It takes getting noticed by other tech bloggers (as you have), and writing interesting content that gets linked to and starts discussions. Maybe this one will get on there, and get you on your way! :-)

  2. Zoli Erdos says:

    Obviously you have realized one of the easiest ways of getting on TechMeme (not the 100) is to blog about Techmeme and bloggers …. :-)

  3. bhc3 says:

    @Louis – as always, thanks for the insight. Your willingness the share the journey is very cool. I don’t know that we get to hear these experiences very often (e.g. where did Michael Arrington come from?).

  4. bhc3 says:

    @Zoli – next week’s blog post: “Shouldn’t Techmeme reveal their algorithm?” Techmeme-bait. ;-)

  5. Dave Ambrose says:

    You know, Hutch, I thought this was going to be another “put an RSS icon on your blog” or “write about a niche,” etc. type post, but it wasn’t. I was pleasantly surprised by the simple, yet really effective tip you offered in point 1: “Slow and steady” aka “Long slog”.

    Never though of it that way, but you’re dead on.

  6. Sues says:

    I like this a lot. I guess in a way it seems obvious, but you put it into really concrete words and it makes perfect sense.

    A friend just asked me for a quick way on how he could get lots of people to start noticing his blog. I pretty much laughed and told him to sit back and wait, all while working extremely hard.

  7. bhc3 says:

    @Dave – thanks for that comment. I know what you mean on the more toolkits types of advice. Those posts are good, but they don’t really get to the heart of the matter. BTW – nice gig you’ve got there at WPP for a guy so young.

  8. bhc3 says:

    @Sues – you are so right. I have another post on here that includes a link about a guy who mastered StumbleUpon to drive people to his site (http://tinyurl.com/4q8h9x). But one conclusion he drew…he wasn’t developing readership so much as he was playing a numbers a game.

    It takes time to develop a following (unless you’re already a celebrity).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 667 other followers

%d bloggers like this: