April 30, 2008 4 Comments
Something changed the past few days in the Google PageRank of this blog. Posts that were getting a predictable average number of hits each weekday are suddenly zooming up in terms of views. I don’t know what my PageRank was before (being a blogger n00bie and all), but it’s a 5 now. Perhaps a new round of the Google dance?
I’m not alone in seeing this. Here are a few others who have noticed the change recently:
Frederic of the Last Podcast tweeted:
just noticed that my pagerank must have increased from 4 to 5 in the last few days – nice :)
Mark O’Neill of Better Than Therapy wrote:
I got a pleasant surprise today when I noticed that my Google pagerank has been increased by one. I am now a 6 which is nice.
And on Search Engine Land, Barry Schwartz noted:
Over the past few days, many webmasters and SEOs have been noticing an update to the PageRank score found in the Google Toolbar. Usually PageRank updates aren’t that noteworthy, but it seems something is different about this PageRank update.
I’m no expert on search engine optimization, but it is interesting to hear Barry say that something is different about this PageRank update. Click here for a post on Court’s Internet Marketing School discussing the PageRank changes, along with a ton of reader comments.
One Example: Farewell Email Post
I have a post on this blog that’s been up for nearly two months now. How to Write a Farewell Email to Your Co-Workers provides a humorous look at that ritual of leaving companies, the farewell email. Given that people tend to leave on Fridays, the page views of this post follow a predictable path, increasing each day to a weekly high on Friday.
This Wednesday’s views were the highest ever for a single day, and we’re not even at Friday yet. The chart below shows the daily views for the post, with the Wednesdays highlighted by arrows.
I normally wouldn’t note the increase in views, as it risks coming across as some sort of bragging. But the magnitude of the change is pretty significant. And here’s why it’s happening. The post has now risen to the #2 position in a Google search on ‘farewell email’. It wasn’t that way before. I’d check on how the post ranked periodically, and it tended to be around the 10th or 12th result. So a jump of 8 or 10 places in search results is worth 3 times the hits. Now I see the SEO industry in a whole new light!
Of course, this blog isn’t about ad revenue. And the blog’s heavy Web 2.0 content may not appeal to the search engine visitors. But, I decided to add a message for my farewell email visitors:
Welcome to the blog. I know you’re here for tips on writing farewell emails. If you’re at all interested in Web 2.0, I invite you to look around the blog a bit. Use the tag cloud below, or the recent posts on the left-hand side to find info. Also, let’s connect on Twitter and FriendFeed: twitter.com/bhc
From an advertising perspective, there’s a mismatch between the farewell email post and most of the blog’s other content. So I’m not ‘targeting’ the right audience. But if any of those visitors decide to stick around, I hope they get enjoy the blog.
See this item on FriendFeed: http://friendfeed.com/e/a8133912-d2e9-f680-6592-a66e08abb717